Explore upcoming workshops and events within HIC to immerse yourself within our business community. Speak to our business advisor if you are keen to showcase your skills in your area of expertise. We encourage positive connections within our centre. After all, business is about people and relationships.
- This event has passed.
June 6 @ 9:30 am - 4:30 pm BSTFree
Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art.
This engaging, fun and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace.
Who should attend:
Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it’s not getting the results you want?
Then this workshop is for you…
What will we cover:
- Discovering your brand story and how to tell it
- Developing customer personas – who are your target customers and how should you engage with them?
- Developing key messages for your businesses that attract the right customers
- What marketing channels are available and which is right for you