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Gaining Authority & Ranking in Google (Part 1)
June 25 @ 10:00 am - 12:00 pmFree
Learn how to get links, reviews and citations on the web to improve your business authority and ranking in Google search results. Links made by one website to another have always been used by Google’s ranking algorithm to score a page as a proxy for the likelihood humans will value the page. Google’s local (maps) search results use a similar method with “citations” of business details on third party websites used to score Google My Business listings. In recent times, Google has added “expertise, trustworthiness & authoritativeness” as factors used by its algorithm. Improving all these signals is key to your business and website ranking well.
Learn about the importance of links, how they increase the authority of your web pages and when links are of no value (or worse, can get you penalised). The session will explain how website content and its promotion to other webmasters is key to earning links, demonstrating the tools you can use to help you and examples of sites successfully implementing the techniques being explained.
Click HERE to book.