Explore upcoming workshops and events within HIC to immerse yourself within our business community. Speak to our business advisor if you are keen to showcase your skills in your area of expertise. We encourage positive connections within our centre. After all, business is about people and relationships.
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Getting Started with Brand Meaning
May 17 @ 10:00 am - 12:00 pm
Getting started with brand meaning: understanding the importance of maintaining position and purpose
Are you a business leader or marketing professional responsible for growing your organisation’s brand? Are you looking for ways to re-connect with your current audience or win new customers by elevating the communication of your brand proposition? If you are, this session is the perfect way to start.
A brand is so much more than just a logo. It’s the distinctive visual communication of an organisation’s ethos, reputation, purpose and offering. Building a strong brand presence that clearly communicates and reinforces what a business stands for, is probably now more important than ever. Put simply, customers and stakeholders, both inside and outside your business, need to understand who you are and where you stand in the market – especially in times of crisis when a confident position and coherent presence will be all-important in creating stand-out to drive recovery and growth.
Who should attend this session?
This business-essential online webinar is ideal for both SME business owners and leaders who are new to brand management and also marketing managers, creative professionals and design teams looking to refresh or refine their brand communication skills.
What will we cover?
Gaining a clearer picture of what a brand really is and why it’s fundamental to your business.
Understanding how to articulate your values, purpose and proposition through effective branding.
Creating a brand voice that resonates with your audience and makes an emotional connection that galvanises your relationship with them.