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Improving Website Performance Using Google Analytics
July 28 @ 2:00 pm - 4:00 pmFree
Maximise your use of analytics to inform and enhance your digital marketing
Google Analytics provides an almost overwhelming amount of data about how your website is used, but the critical question many people struggle with is “how do I use it to identify improvements I could make?” This webinar walks you through a range of questions that Google Analytics can answer to improve your website and digital marketing.
You’ll learn how to understand more about who the most valuable visitors are, how well your marketing channels are working and how people experienced your website, such as the pages that are working best or worst. From this information, you can take actions to improve your website’s user experience, increase the ROI of your marketing and add things that your visitors are looking for, ultimately generating more business for you.
During this webinar, you will see examples of real accounts and websites to demonstrate how actionable insights can be found, from getting a better understanding of the real value of different traffic sources to finding the pages that are causing visitors to leave your site and analysing why.
Who should attend:
This webinar is for anyone who has Google Analytics installed on their website and wants to use it to find ways to improve their website and digital marketing. It is aimed at beginner to intermediate users.
This webinar will cover:
Assessing landing page performance to find priority pages to improve
Segmenting & filtering to check whether aggregate metrics reflect your target audience’s experience, e.g. is your “true” bounce rate what you think it is?
Checking user performance by segment to identify problem areas such as mobile devices, location or demographics
Reviewing traffic sources to identify quick wins and problem areas
Using Secondary Dimensions to segment reports & reveal actionable insights about the performance
How Multi-Channel Funnels can show you the real value of different traffic sources that contribute to conversions
This webinar will show you the Google Analytics reports you can use to quickly identify aspects of your website that could be improved. You will learn how to manipulate the reports to give clarity on what isn’t working well, along with real-world examples of issues uncovered on websites through the use of Analytics.
This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.
Click HERE to book.