Explore upcoming workshops and events within HIC to immerse yourself within our business community. Speak to our business advisor if you are keen to showcase your skills in your area of expertise. We encourage positive connections within our centre. After all, business is about people and relationships.
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Make your Marketing Work – The Plan
November 8, 2022 @ 9:30 am - 3:30 pm GMT
About this event
Make Your Marketing Work – series of workshops
Low-cost and no-cost ways to grow your business
Are you trying to work out how to grow your business? Then attending the Make Your Marketing Work series of Masterclasses will ensure that you have a clear direction to take your business to the next level.
The three one day sessions delivered by our Marketing expert Beryl Pettitt will cover Marketing Planning, Digital Marketing and Social Media.
Make your Marketing Work – The Plan – Session One
Date: Tuesday 8th November 2022 | Online | Time: 09:30 – 15:30
Struggling with your marketing? Not sure which methods to use and how to get the best from them? Do you need a Marketing Plan?
If so…. then this masterclass will give you an introduction to key marketing concepts and how to apply them to your business, enabling you to develop an effective marketing plan.
What will be covered?
• The 7 P’s of Marketing• The Marketing Environment• Unique Selling Points• Creating a Customer Avatar• Segmentation, Targeting, Positioning• The Buying Process• Marketing Planning
To get the most from this programme, we advise businesses to attend all 3 sessions, but businesses may also book individual sessions.
Session 2: Make your Marketing Work – Digital Marketing 15th November 2022: “https://www.eventbrite.co.uk/e/418725849287”
Session 3: Make your Marketing Work – Social Media 22nd November 2022: “https://www.eventbrite.co.uk/e/418732990647”
About the Trainer – Beryl Pettitt
Beryl has worked as a Business Adviser and Trainer for NBV since 2013, and currently delivers Starting in Business, Business Planning, Marketing and Social Media workshops. Beryl has worked in marketing for over 25 years, both in a corporate environment and in her own business, Ridgeway Marketing.
Growing Enterprise Project
These workshops support growing businesses in Greater Lincolnshire and Leicestershire and is open to registered businesses only. Eligibility checks will be undertaken. All sessions will be delivered online via Microsoft Teams and will run from 09:30 to 15:30. Limited places to ensure delegates get the best from our expert.